THE CONTENT SYSTEM
When a doctor posts,
it's like signing a medical prescription.
A patient can watch one reel and decide whether to trust them, so I don't leave it to luck.
Every post is researched and signed off before a camera ever turns on.
WHAT SHE TALKS ABOUT
A focused strategy requires discipline. We only create content that directly supports her medical authority and builds patient trust.
Why it happens
Explaining the root causes of common dermatological conditions. Breaking down
complex medical science into accessible insights.
What's a myth
Addressing widespread misinformation in the skincare space. Providing evidence-
based corrections to popular trends.
The person behind the coat
Sharing her philosophy on patient care and continuous learning. Humanizing the
clinical experience.
What actually works
Highlighting treatments and active ingredients with proven clinical efficacy. Setting
realistic expectations for patient outcomes.
Reels, carousels, before-and-afters are formats, not subjects.
HOW A POST GETS MADE
The 8-step process that ensures clinical accuracy
and strategic alignment.
"Those two checkpoints, the research at the start and her sign-off before
we shoot, are the reason a doctor can put her name in my
hands and still sleep fine."
01
Research
02
Angle
03
Script
04
Doctor
sign-off
05
Shoot
06
Edit
07
Schedule
08
Repurpose
THE DATABASE
A centralized system for strategic content planning.
PIPELINE VIEW
CALENDAR VIEW
STRATEGY LEDGER
One honest note before you go. Dr. Mehra isn't a real client. I built her as a way to walk you through how I actually think. But this pipeline is exactly what I'd run for a real doctor, because when someone's reputation is sitting on the table, getting it right will always matter more than getting it out fast.