Profile Funnel
Getting people to watch is easy,
Getting them to trust you enough
to book is the hard part
A patient can watch one reel and decide whether to trust them, so I don't leave it to luck.
Every post is researched and signed off before a camera ever turns on.
01
The reel brings them in
A good reel gets the view. That's the easy part, and honestly, plenty of editors can do it. The reel's only job is to earn one thing: a tap on your profile. If it doesn't do that, nothing else matters.
02
Your profile is the real test
The second they tap your name, they're judging you.
Your photo, your bio, your first row of posts.
Most clinicians spend hours on the reel and 2 minutes
on the profile. It should be the other way around.
They decide in 3 seconds
"What does this person do? Are they legit? Is this for me?" If your bio doesn't answer all three instantly, they're gone. I write your bio and pillars so there's no guessing.
03
04
They look for reasons to doubt you
Before anyone messages a doctor, they want proof.
Results, reviews, before-and-after, real patients.
if you don't have anything they won't trust.
05
One clear next step
If they're convinced, don't make them hunt for what to do. One obvious action "DM to book" or a link to your consult page. No five buttons. One door.
"All of this is here for one reason, so the people you
worked so hard to reach don't slip away in the last
few seconds before they say hello."